Atavus Blog

Baseball’s Billy Beane first thrust sports analytics into the public eye as General Manager of the Oakland Athletics in the early 2000s. His then unorthodox method of assessing players shook up baseball executive offices...

Coaches at all levels of sports are saviors; tirelessly giving of their time, energy and knowledge to help their players – our children – be better athletes and more well rounded people. But coaches are also in a unique...

Tackling is a lost art. Actually, I take that back and offer an amendment: Teaching tackling is a lost art. People make a whole host of assumptions about what it takes to bring a ball carrier to the ground. Let me assure...

On a hot practice field at the Hale Football Center in Piscataway, New Jersey, Chris Ash rolls a large rubber ring across the FieldTurf. A member of the Rutgers defense runs forward, low-slung, helmet glinting in the sun,...

LINCOLN, Neb. (AP) — Nebraska safety Nate Gerry was ejected from back-to-back games last season because officials ruled he targeted receivers above the shoulders when tackling them.

Imagine you’re a linebacker faced with tackling a strong running back. He’s barreling full speed toward you. And he’s big. You want to tackle him, but if you use your head to slow him down he might give you a concussion....

As football is increasingly scrutinized over safety concerns, particularly around concussions, Seattle-based Atavus Football is working to get its new technology-based tackling program on the front lines of high school...

As technology advances and concussions are being diagnosed more frequently, coaches, parents and players alike are becoming increasingly concerned about the safety of America’s favorite sport, football. Despite increasing...