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Atavus Blog

[World Rugby Shop] Serevi Rugby Re-Branded as Atavus

Serevi Rugby has grown with the game of rugby in the United States and to continue to be a leader in what they call the ‘rugby effect’ have announced they are re-branding as Atavus – www.rugby.atavus.com
Rugby and what we call the Rugby Effect are growing faster than any sport in America, so we are at a time of transition and in front of a proliferation of opportunity. We couldn't be more optimistic or energized," said Ross Young CEO of Atavus. "We believe this is the ideal time to shift our focus from a singular great player, Serevi, to the development of the next generation of great rugby players and coaches. Waisale Serevi remains a valued and integral member of our team. This is unchanged."

Topics: World Rugby Shop, Atavus, Coverage, re-brand, Ross Young, Rugby Effect, Serevi Rugby, Waisale Serevi